Marketing and Social Media for Artists (Online)

Marketing and Social Media for Artists (Online)

Online: Adult | This program is completed

All Levels

10/3/2021-10/17/2021

View Schedule

To assist you in preparing for this class, we have provided a link to the setup / test pages from the conference provider. If you have never used this conference service before please click on the link below so that your PC or device will be ready to participate in this class.

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Sunday, October 3 and October 17, 7:00-8:30 pm


This workshop is for students who are trying to figure out how to get their work “out there” or to jumpstart previous work they’ve done. It’s a series of two classes where students learn to think “outside the box” and learn to embrace the marketing process. At the end of the series, artists should have a clearer focus on what they need to do to promote their own work specifically, and what they can (with no guilt!) leave behind.

The first class is focused on the framework of a marketing strategy. Meaning that you can’t present yourself to the world without these basics in place. From Artist Statements, to Bios, to Websites, to how you talk about your work – having a consistent “framework” enables an artist to be seen as a professional.

The second class looks specifically at social media. Once you have the work to present to the world, how do you do it? What works, what doesn’t, and most importantly, what makes sense for each artist. From Facebook to Instagram (and more), which of these is important and which is too much noise.

  • This class is free on Zoom and is available to artists of all ages and levels of experience. Please have something to take notes for your reference.
Goren, Lisa

Lisa Goren (she/her/hers) was born in California and raised in NYC. And yet she dreamed of Polar landscapes since she was in her teens. Her first trip took her to Antarctica where she was inspired and captivated by the landscape. Later travels to Iceland, Alaska, increased her love for the Polar Regions. Her watercolors show an unfamiliar landscape in a new light. By using vibrant colors and taking risks with different surfaces, she makes the viewer reevaluate their understanding of both these landscapes and their beliefs in the potential of the medium. Her works create questions about the nature of abstraction and our planet as many of her pieces are representations of unfamiliar, threatened terrains. Lisa’s work can be found in personal collections worldwide, from Australia to Iceland, and the United States. Her place on the 2013 Arctic Circle Residency was chronicled in an article she wrote for the New York Times (http://nyti.ms/1PAO5mr) and led her to her next phase of her Polar work. She had two pieces in “Gaia - Les femmes et l'ecologie” in Paris to coincide with the COP21 Climate talks. Recently, her Google Talk (http://bit.ly/lisagorengoogle) gave her a larger platform to discuss her travels, art, and the Polar regions. Lisa has been working out of Boston, Massachusetts for the past 25 years and is Vice-President of the National Association of Women Artists (Mass. Chapter). During the Pandemic, she is working on smaller paintings of Animals Taking Over during the Quarantine as well as portraits of health care workers (chosen to be in The Best Art Created by Washington Post Readers During the Pandemic by Washington Post).